The Company

About us

Established in 2004 to draw on the experience of professionals who have been working in the sector for more than 20 years, Madal is concerned with advanced research in the field of high-tech chemical products with reduced environmental impact. Madal is a successful project based on know-how and experience, and like all successful projects that turn into splendid realities, there are three distinct reasons for its success: passion, passion and yet more passion. The Company now produces more than 400 different products, all fully tested, for the, professional cleaning, food industry and laundry sectors.

Our Mission

Our Mission is the continuous monitoring of professional cleaning issues with the aim of improving the products and services we offer and coming up with new solutions in response to the needs of a changing market. Our market consists solely and exclusively of dealers, with whom we set out to establish a true partnership, not just a simple customer/supplier relationship.


Use of particularly ecological raw materials in conformity with current legislation and the utmost care at all processing stages make our Company a professional, reliable partner qualified to satisfy even the most demanding customers.

Personal Labels

We create house brands, studying formulas based on the customer’s particular application needs, developing the graphic design for labels and customising the packaging. We don’t just make chemical products: we make “custom-made outfits” conceived, designed, scented and packaged in response to the customer’s specific requirements.

Training and Service

Madal organises training courses for salespeople, technicians and operators. On-site inspections are conducted directly on location, analysing the most suitable products along with the retailer so as to offer customers concrete solutions. Our technicians can conduct post-sales controls checking batching equipment to ensure maximum efficiency at all stages in washing.